Effective Communication

Communicating emotionally with NLP

Teams that on a daily basis must communicate with different audiences, whether internal or external customers, to provoke in them a movement to action.

A communication that invites to action must be made through emotionality. We are emotional beings!

• Emotionally impact our communications.
• Build more trust and credibility when presenting projects.
• Design more specific and efficient messages that appeal to our interlocutor.
• Use storytelling as a tool to connect with emotion.
• Create more consensus and avoid conflict.

Understanding our own and others' mental and emotional processes allows us to establish impactful communications with our interlocutors that increase the possibilities of achieving our objectives.

In this interactive and experiential workshop we will work on the importance of a high impact communication that generates connection and activates the less rational part of the human being. This emotional part is involved in decision making.

We will learn the structure of a communication to create messages that have an impact on our interlocutor:

• Analytical listening: NLP (Neurolinguistic Programming) allows us to go beyond active listening and analyze mental and emotional processes to discover specific aspects.
• Generate trust: Trusting is an unconscious process with psychological keys that can be activated to increase the response of our interlocutor.
• Identify patterns: Each person has a unique set of identifiable mental patterns that allow us to tailor our message and facilitate the persuasive process.
• Designing the message: With the information gathered about our interlocutor, we can construct precision messages using his or her "mental language".
• Emotional impact: Emotional management of our interlocutors will allow us to influence them more clearly and leave a more memorable impression on them.
• Cognitive flexibility. Objections, conflicts or stuck situations require sufficient flexibility and creativity to approach them from new perspectives.

Practice of the different types of communication:

• Directive Communication: Discover how to capture and focus the attention of your interlocutor, creating confidence and motivation. Take advantage of unconscious cognitive biases.
• Emotional Communication: Learn to support your logical messages with different types of examples, analogies and impact words. Identify and manage fears and concerns to influence decision making.
• Metaphorical Communication: Build stories that connect with people and create powerful metaphors that illustrate and support your ideas. Create stories that emotionally affect the physician to activate their motivation.
• Interrogative Communication: Learn how to design questions that motivate honest responses that build trust and connection. Design persuasive questions that facilitate the decision making process.

We will always work from practice through role-plays using the Emwave biofeedback technology of HeartMath Institute as a complement in the feedback phase.

This technology measures the physiological responses of participants during the activity and displays them graphically. Observing these responses allows for greater awareness of the effect of communication on others.

Flexible experience that adapts to the reality of each company to meet specific needs.